I have written posts on dressing for success before. It matters not if you are new to real estate or a seasoned investor. Revisiting what you choose to have as your wardrobe and what you wear takes on new importance as more millennials and ever aging baby boomers become prospective clients of yours. Successful investors must be able build rapport and trust and deal from the outset with assumed expectations and a lot of initial resistance.
Appearances matter. Dress for the client but be yourself. Style is marketing and remember, you are in the marketing business. When in doubt, dress up, never dress down. Always dress to exude confidence. The way others view you will put them at ease, gaining a measure of trust from the outset, allowing you to convey a sense of competent, confident, self-assurance, and trustworthiness. One who does what he or she says they will do and can do it and do it well
Golf or collared shirts are generally good choices for men. Loud flowery prints, loose fitting or baggy shirts or slacks are not. Dress slacks, casual khakis, nice business casual, even a nice pair of denim pants with a button up collared shirt and a sports jacket may suffice. No tank tops, tee shirts, mesh shirts, warm up pants, or other athletic wear will do. Men should be either well-groomed or clean shaven. Never be scraggly or unkempt. Dress shoes, no sneakers or sandals. No baseball caps.
Women should wear either dresses, shirts, slacks with blouses, and jackets and sweaters if weather appropriate. No revealing tops, halter tops, tee shirts, cut offs, tennis or other athletic wear, or shorts of any kind. Makeup should be applied in moderation, never dress too fancy. Always wear socks or stockings, never wear sandals or flip flops. Heeled shoes should always be in good shape.
Always be aware of your surroundings, know the situation and the atmosphere, and be classy and tasteful, never flashy or distasteful. If you make the prospective client uncomfortable or on edge by your appearance, everything else you may do may be for naught. Dress to exude confidence and yet dress to put them at ease. The right appearance is the key to securing your presence as someone worthy of their trust. You visually want to advertise yourself as a consummate, caring professional, their problem solver, their white knight.
Business casual need not be bland or unimaginative. It can be an appearance right out of GQ or Mary Claire. Get the right fit. The right clothes length. Choose your colors and accents to fit the atmosphere and still be you. Avoid cheap looking wear. Learn to layer your clothes, combining color patterns and fabric textures. Selecting core clothing pieces that mesh well with one another in various combinations. Have a proper fit and exude a timeless style. Pay attention to details. Clothing maintenance and personal grooming matter. Keep yourself as clean and stylish as the clothes you wear.
Always strive to make that great first impression. Dress for success.
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