“Ninety percent of selling is conviction, and 10 percent is persuasion.” -Shiv Khera
There’s a reason that sales and persuasion are so often discussed in the same sentence. Using persuasive language and communication tactics is both an art and science that is practiced by many professionals – but certainly is most revered in the fields of sales and investing.
Being a persuasive speaker and writer can be a lifesaver for real estate investors when it comes to securing funding from private lenders, as well as in making negotiations and property sales. Practice is crucial in maintaining the skill; even those who have a naturally enticing communication style must train themselves practically to use it effectively.
Read on to learn how practicing persuasive communication techniques can propel your real estate investing career to new heights.
Efficiency
Have you ever spent months on a deal, feeling extremely nervous that it would all fall through at the last minute? Being persuasive can help you to circumvent “difficult” relationships and achieve your desired outcomes much faster and with less stress. No matter how challenging the deal, a great real estate investor must learn to listen, identify and counter any argument, always reiterating value with inviting and convincing style.
Learn to ask the right questions and give the right cues at the right time. You may be surprised at how much faster and easier it becomes for you to close the toughest deals.
Credibility
As you learn to become more persuasive, you may notice some interesting career perks coming your way. In addition to being a more efficient closer, it’s possible that others in the industry will take notice of your confident attitude and compelling communication style. Collaborating with realtors and other investors becomes much easier when you are persuasive. Offers to speak at conferences, and even awards could be in your future, further cementing your position as a top professional investor.
Being asked to fill a mentor position in your industry is a great honor. By using your power of persuasion, you can take control over your advancement and development in this lucrative field.
Mutuality
A very subtle, yet very effective way to build up your persuasiveness is to simply go out of your way to help others. Take clients or partners out for a nice meal every once in a while. Go the extra mile to meet and exceed a seller’s demands. Offer free educational content on your blog. Feature local businesses on your website as the best in town, simultaneously helping to inform your prospects and showcase your community.
Serving those you collaborate with is an important part of your career. Those you have aided on their real estate journey will be much more likely to return the favor next time you make an ask.
What are you doing to become a more persuasive real estate professional? Reading, taking courses, and practicing in everyday conversation are all helpful. We recommend watching some of Marko’s informational videos on YouTube and analyzing his relaxed and persuasive style!
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