As a businessman or woman, chances are you value time. You put a great deal of time into your business and try to stay balanced between work and personal time. Over the years, I’ve run into plenty of time-starved entrepreneurs who are on the path to burnout. They’ve hustled and bustled to start and grow their businesses, but they’re growing weary putting in 60+ hours per week.
Now, I’m all for hard work and putting the time in, especially in getting leads. Success doesn’t just fall from the sky and success in real estate investing does take time and energy.
It also takes wisdom.
Today, I want to share with you how you can reduce your work hours in property investing and still be building wealth by using various automation methods. You want to cash out on deals, but you don’t want to run yourself into the ground doing it.
- Posting to Craigslist
Craigslist is a valuable tool for advertising and can get you serious leads. Target those For Sale By Owner ads and send email blasts to them that say something like this: “My name is _____ and I’d like to tell you how selling your home Lease to Buy is better for YOU rather than selling it outright. Interested? Great. Please call me at _______.”
Email this to all the FSBO ads and when you get a call, be sure you have your sales pitch down, so you can interest them in working with you. Now, you may want to vary the email and send from different email addresses to “blast” the FSBO ads. If you repeatedly send from the same email, you might not make it past Craigslist filters.
How can you automate this? Once you have the various emails created, you can outsource the time to post the emails to a very affordable virtual or administrative assistant.
- Use autoresponders
You need a lead follow up system and an email autoresponder is the way to go to reduce your work time. When a lead comes into you via a lead generation form or subscription signup, that person is immediately sent an autoresponder email. You can set these emails up in your email subscription platform, be it MailChimp, Constant Contact, etc.
Your job will be to write up the series of emails that will be sent at automated times. You may have an initial email sent out, a series sent out over a period of days, one a week, month, and so on. You can have emails geared toward those who have just listed their homes or those who have been trying to sell over a period of time and are more desperate.
This is another area that you can outsource, from hiring a freelance writer to create the emails, to hiring someone to set up the autoresponders in your email software program. Autoresponders save you a lot of time, and they’re time tested and proven to be a valuable source to any business.
- Automated social media
Social media marketing is certainly a plus when it comes to reaching past or potential clients. A great way to save time when it comes to social media marketing is to automate social media posts via a platform such as Hootsuite. There you’ll be able to connect your Facebook, Twitter, Google+, Instagram, etc. in one place and schedule postings. This way, you’re not wasting time going into each account and posting and you have the opportunity to post any time of the day or night.
Automating various tasks in your business can help you in many ways. These are but a few of dozens of ways you can put your business on autopilot. Give them a try and continue to research other automation methods, so you’ll be more likely to have ample time for your business and personal life.
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