Everyone has a website these days, but is it really worth it? Absolutely. Having a basic online presence is pretty much necessary if you want to be credible and make connections in the real estate
If you offer some type of service that can be ordered and paid for directly through the website, that’s ideal. Otherwise, you’ll have to find creative ways to transform your site into cold hard revenue.
You invested in it – now let it bring you more income opportunities! Here are a few must-haves for any website:
Photos & Visual Aesthetics
It’s a fact: in the modern era, no successful website can be without proper design and appealing photos. This is even more true in the real estate industry, where professional photography, 3D property tours and aerial drones have quickly become the norm.
Whether you are showcasing properties or services doesn’t matter. What matters is making your website stand out from others in your arena.
Investing in high-quality design and photos may seem unimportant, but in the long run this is one of the key factors that will influence people to return to your website a second, third and fourth time.
High-Conversion Copy
The text of your website should automatically turn a skeptic into a customer. Do this by tapping into who your target audience is, where they are in life and how you can write something that will resonate with them personally.
If you feel your writing skills aren’t up to par, you’re not alone. This is an area that many entrepreneurs must practice in order to grow as a professional and put forth the best possible impression. Do what you can and seek the input of a consultant, a freelancer, or even a friend who has a particularly persuasive way with words.
There are also several online courses and videos that can teach you the principles of good copywriting. Combine this with a detailed spell-check, and you’ll have captivating website copy in no time.
Clear Call to Action
Your website is no good if the majority of people leave without at least contacting you or signing up for your email list. As a real estate investor, you’re often acting as an independent entrepreneur – therefore it’s your job to tell your audience why they should care about real estate investing.
Either list a phone number where people can call you, or get even more detailed with a website contact form. With this option, you will be able to segment leads from your website based on what they’re interested in, and send out specialized communications just for them.
Whatever method you choose, make it clear in the text of your website that your door is open and you’re ready to help. Providing a call-to-action is marketing 101 and will help you produce the affects you desire in your business.
Your website is the digital representation of you, your business and truly your legacy for people who haven’t met you yet in person. Make sure to dust it off every now and then to ensure it looks and works its best.
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